NEWS
Roya International and Suswen Partner to Launch Happy Monitoring in the UAE
Muscat, July 2025
Roya International is pleased to announce a non-exclusive channel partnership with Suswen Water & Energy LLC, based in the United Arab Emirates. This partnership will focus on introducing and implementing the Happy Monitoring solution for geotechnical and infrastructure risk prevention across the UAE.
Happy Monitoring is a Swiss GNSS RTK-based technology that enables millimetric, real-time monitoring of ground movements. It is already deployed across Europe to protect railways, breakwaters, tunnels, and roadways. The UAE, with its increasing investment in smart and resilient infrastructure, represents a key market for this solution.
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“This partnership marks an important step toward expanding Swiss innovation into the UAE”, — said Nadine Blaser, Founder of Roya International.
“We are excited to collaborate with Roya International to bring Happy Monitoring to the UAE. With its proven Swiss precision and real-time geotechnical insights, we see strong potential to support critical infrastructure and proactive risk management across the Emirates.” — Mr. Venugopal D., MD of Suswen Water & Energy LLC.
Roya International will provide Suswen with full technical support, commercial tools, and coordination with the Swiss developer to ensure successful deployment of the solution in the Emirates.
See What Matters
Happy Monitoring’s New Video
The Earth never stops moving. Invisible tectonic forces shape our world – but when it comes to critical infrastructure, even a single millimeter can matter.
Happy Monitoring, a Swiss innovation, detects ground movements in real time with millimetric precision.
Our technology gives decision-makers the ability to act early, protecting bridges, pipelines, dams, and railways before any visible damage occurs.
We’re excited to share our new video, revealing how Happy Monitoring turns the invisible into actionable insights.
Roya International in the Advantage Oman Forum
Roya International proudly participated in the Advantage Oman Forum, held on April 27–28, 2025, at the prestigious St. Regis Hotel in Muscat.
This forum brought together key players from various sectors to explore Oman’s future opportunities, and we were honored to contribute to these vital discussions
We are pleased to announce that ID Genève was present at the Mandarin Oriental Muscat for an exclusive event, a meeting between sustainable watchmaking and timeless elegance.
This event highlighted the philosophy of Circular Swiss Made Watch, as well as the commitment of Rumaitha Al Busaidi, Environmental Advocate at ID Genève, in promoting ethical and responsible luxury.
Discover our LinkedIn article and learn more about what went on behind the scenes of this event.
Press
ABOUT ROYA INTERNATIONAL
Rooted in Oman with a global outlook, Roya International is a strategic business development firm that brings cutting-edge Swiss technologies to the GCC and Indian markets.
We identify, select and introduce proven, certified Swiss solutions that stand for excellence, sustainability, and innovation. Our portfolio includes forward-thinking companies such as ID Genève (circular luxury watches), Jekta (hydrogen seaplanes), Happy Monitoring (real-time geotechnical AI), and Logwater Box (mobile water purification).
We act as your trusted partner to accelerate growth, bridge continents, and connect Swiss know-how with local opportunities.
CEO – Business Development
Nadine Blaser, CEO, founded Al Roya International LLC in 2023 to bring cutting-edge expertise to meet Oman’s demand for excellence.
With over 30 years of experience in multinational corporations, she has emerged as a pioneer in her field.
Her vision is to empower Oman’s industries by introducing sustainable and innovative solutions that align with the nation’s aspirations, bridging global innovation with local to position Oman as a global leader in sustainable development.
International Strategic Partner
Shaji Salim, International Strategic Partner.
With over 20 years of experience in sales, business development, and media consulting, Shaji Salim acts as a strategic connector between international markets.
His expertise, anchored in business intelligence and guided by humanitarian values, supports Roya International’s ambition to elevate Oman through sustainable innovation and forward-thinking partnerships on a global scale.
Roya international - Bringing Swiss Innovation to Life
At Roya International, we represent leading Swiss companies and turn innovation into real-world results across the GCC and Indian markets.
We don’t just talk innovation — we implement it.
From the installation of Happy Monitoring’s AI-based system in Muscat, to the retail presence of ID Genève watches at Lea Jewellery, or the strategic support to JEKTA’s hydrogen seaplane project with backing from Oman’s Ministry of Transport — we build the bridges that make it happen.
We identify the best certified Swiss solutions, ensure their local integration, and connect them with trusted public and private stakeholders.
Our strength? A deep understanding of both markets, and a presence on the ground to drive success.
How We Deliver Value - Our Approach
We select certified Swiss technologies with proven market readiness.
We represent them locally, ensuring optimal visibility and alignment with regional priorities (e.g. Oman Vision 2040).
We leverage our network — from project owners to governmental bodies — to build meaningful partnerships.
We oversee execution: from introductions to implementation and follow-up, ensuring outcomes that matter.